Every morning, agents and editors wake up, get down on their knees, and pray, "God, please let me find a good manuscript on my desk today." Their livelihoods depend on good story, so our job as writers is to know good story and create one.
I know a guy who's writing a book. His career goal is to be a speaker at this type of thing. He is already a subject matter expert with an advanced degree that starts with a P and ends with a D, and he has a solid, healthy career with a reliable customer base. The challenge, according to prevailing … Continue reading Self-Promotion, Platform and Online Presence: a crass, aggravating, infuriating necessary evil